Mustard: Possibly the Greatest Condiment of Them All
Mustard may have come alive for Americans in the early 20th century, when it was first coupled with the hot dog, but its history is longer and spicier than you might have imagined. The mustard plant, a member of the Brassica family, has tiny round seeds and tasty leaves, and the condiment mustard is made from the seeds of this plant. Its English name, mustard, is derived from the Latin words, mustum ardens, which mean “burning must.” This is a reference to the spicy heat of the crushed mustard seeds and the old French practice of mixing the plant’s ground seeds with “must,” the unfermented juice of wine grapes.
Mustard Facts and Stats
To keep things straight, mustard is technically the plant, while prepared mustard refers to the condiment. (In most cases, though, when people say “mustard,” everyone knows they’re referring to the condiment.) The seeds aren’t flavorful until they are cracked, after which they are mixed with a liquid to become prepared mustard.
Continue reading Discover the Health Values and History of Familiar Mustard
How to Minimize Food Waste in Commercial Kitchens
Food waste has long been an unfortunate byproduct of commercial kitchens – including both restaurant and catering kitchens. According to the Food Waste Reduction Alliance (FWRA), every year, roughly 40 million tons of wasted food is sent to landfills in the United States. At the same time, record numbers of Americans – about one in six – are receiving government food assistance. In the United States, organizations like the FWRA are taking on the challenges of food waste with the dual goal of shrinking our environmental footprint and addressing hunger in America. So, what can you do to reduce waste in your commercial kitchen? Read on.
What is Food Waste?
The sources of food waste are varied and many. Food waste is generated by consumers and the food-service industry (restaurants and catering companies, for instance), but it can also be a byproduct of manufacturing operations. Food waste is food that can be used again but that is instead sent to landfills. This food is thrown out because it looks weird and inedible; it was not eaten during a meal; or, it is unused and beginning to rot. Food waste amounts to the equivalent of about 20 pounds of wasted food per person per month in the U.S.; and in monetary terms, that’s about $1,000 of food waste per year per four-person family.
Continue reading How to Eliminate Food Waste in the Commercial Kitchen
Wedding Food Trends for 2018
With 2017 drawing to a close and 2018 upon us, it’s time to explore the upcoming trends in wedding food. Successful caterers and event planners have to be at least one step ahead of the crowd when it comes to trends since before you know it, the next best thing will become the trend that everybody must have. The last thing you want is to be left behind when it comes to keeping up with the latest wedding culinary ideas and innovations.
Weddings Are Multi-Faceted Events
Wedding trends cover all the elements of a special event – from décor to flowers to attire; but, as a caterer you want to focus on food trends because that’s what affects your business. Food trends cover the entire meal – from hors d’oeuvres for the reception, to drinks at the bar… onto the main meal and, of course, the dessert buffet. Wedding food trends tend to sweep the industry like a brushfire, and only those who don’t have their fingers on the pulse will get caught unawares.
Continue reading Learn About the Hottest Wedding Food Trends of 2018
Fabulous Outdoor Party Lighting Ideas
Although winter is upon us and the idea of an outdoor event makes us shiver, spring and summer are just around the corner. In fact, as a successful caterer, you are probably used to booking parties at least six months in advance, which means you (hopefully) have reservations galore for the spring and summer of 2018. Therefore, it’s time to start planning outdoor evening events – the kind of parties that put everyone in a relaxed, festive mood. With the right lighting, your outdoor event can be an unforgettable smash hit, with minimal effort.
Lighting: The Main Ingredient to a Successful Outdoor Event
Great food, friends and relatives are the main ingredients for a fantastic party, but ambiance also factors into success. While an indoor event requires painstaking décor, an outdoor summer party just about creates its own atmosphere. Nonetheless, it’s possible to boost the “wow” factor of an outdoor event with just a little effort and creativity. With the right lighting you can make an event magical – and truly a night to remember.
Continue reading Use These Outdoor Party Lighting Ideas to Create a Memorable Event
All About Chafing Dishes
A chafing dish (from the French word, chauffer, which means “to make warm”) is a portable and essential piece of equipment in the food industry. For catering businesses, the chafing dish is the foundation of any food presentation. They are also essential in restaurants that specialize in buffets with hot dishes. Chafing dishes (a.k.a. chafers) are made to keep food warm – from two to six hours – and they are the most affordable and convenient way to heat your delicious buffet items.
What is a Chafing Dish?
A chafing dish is a multi-layered apparatus: it uses chafing fuel to heat a large, shallow pan of water, which in turn heats a pan of food above it. The food in the pan stays hot, and the indirect heat, along with the water, keeps it from scorching or drying out. Electric chafers and induction chafers are other types of chafing dishes that don’t use fuel, but still use water as a medium to transfer heat, and are great for permanent buffets (like in restaurants).
Continue reading Why the Right Chafing Dish is Essential to Every Catered Buffet
Attracting New Customers vs. Nurturing Loyalty
Once your restaurant is up and running – after the first marketing push, through the launch, and on into steady business – the focus of your advertising should constantly be changing. Whereas once every customer was a new customer, now you are welcoming regulars: repeat customers for whom your restaurant is a home away from home. The question is, at this enviable point, do you continue to invest in trying to attract new customers, or do you focus on maintaining your loyal diners. Or both.
New Customers First
According to LoyalMarketing.com, in an article entitled, “Customer Acquisition vs Customer Retention,” it costs six to seven times more to acquire a new customer than it does to retain an existing one, yet customer acquisition is still the primary focus of most businesses in general, and restaurants in particular. Loyal customers, and their repeat business, are the cornerstone+ of long-term success because it is so expensive to find new customers. Nonetheless, if expansion and growth are a goal – and of course they are – new business must be a top priority. To continue to grow your business you’re going to need more people frequenting your restaurant – and lots of them. Although you want to maintain a relationship with your existing customers, it will always be important to bring in fresh business in the form of new customers.
Continue reading How to Balance Customer Retention with Customer Loyalty
A Guide to Takeout Containers
In today’s mobile society, even the most elegant restaurant has to be prepared for the takeout crowd. Today, smart restaurant owners make it easy to order and pay for takeaway food with the help of apps, smartphones, and online ordering systems. What this means, though, is that restaurants have to be stocked with all sorts of takeout containers.
Take-out containers have come a long way from the bulky white Styrofoam boxes of years gone by. In recent years, the demand for a new and improved travel food container has graced us with a variety of sizes, shapes, and uses. Today, containers come in all types of materials, shapes, and sizes – including reusable containers – and the trick is finding the right ones for your business.
Continue reading Choosing the Right Takeout Containers for Your Restaurant
How to Choose Restaurant Seating
Although you may think that it’s your food that keeps customers in their seats, it’s not just that. Sometimes, it really is the seats! Many factors have to combine to create a restaurant that diners find appealing and that they keep returning to. And while your chairs, barstools, sofas or other seating options may not be your #1 priority, it can make or break your customers’ dining experience. Seating is worth a second look.
Things to Consider When Choose Seating
Planning the layout and seating capacity of a restaurant dining room involves more than just setting some tables and chairs out in a room. To start with, for safety reasons, you must comply with occupancy limits set by state or local fire codes. In addition, you want to make your restaurant’s patrons comfortable.
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How Your Restaurant Can Keep Its Competitive Edge
The restaurant industry is highly competitive; even with a star chef and a unique cuisine you may have to struggle to stand out in the crowd. Gaining a competitive edge requires a detailed analysis of the demographics of the surrounding area and the nature of existing competitors. And, even if you are successful at first, new competitors could enter your market at any time to steal your clients. The trick is ensuring that you shoot to the head of the line – and stay there.
Easier said than done…
It’s a Diner’s Market
Diners have plenty of options these days. According to Franchise Times, an estimated 1 million restaurants are open for business in the United States. And, according to the National Restaurant Association, roughly 60,000 new restaurants open each year—and 50,000 close. As a result, the net gain is about 10,000 new businesses in a typical year. However, U.S. restaurant trends in terms of real dollars spent on dining out has only increased by about 3 percent over the last few years, and you and your competitors have no choice but to fight for every one of those dollars.
Continue reading Knowing How to Handle Competition for Your Restaurant
Opening a Catering Business – Part II
Earlier, we discussed the first steps you should undertake before launching a new catering business. These steps included researching the local competition, finding a niche for your business, identifying potential customers, and writing a business plan. In addition, we discussed contacting your state’s occupation licensing authorities and health department to find out exactly what you need (the National Federation of Independent Businesses website can help you in that regard). With those preliminary actions under your belt, you’re ready to move on to the next and more enjoyable stages: planning your enterprise.
Creating a Catering Menu with Pricing
Creating a catering menu will help you figure out how much kitchen space you’ll need, what appliances you should buy and install, and how much you can expect to bring in financially. Base the menu on your specialties and what your targeted market niche wants on its plate. Price the items so that you stay competitive but still make a profit.
Pricing, always a challenge, is especially difficult for those just starting out. In general, prices are determined by the time it takes to prepare the dish, plus the cost of the ingredients, plus the profit margin you’re aiming for. Keeping your menu a manageable size, with foods you’re comfortable cooking and items that are made with ingredients you know you can source, are your best options for creating a realistic menu with fair pricing.
Continue reading More Advice for Launching a Successful Catering Business