Christmas is in the air and the New Year is fast approaching. Normally, the holiday catering season would be in full swing. From family gatherings to workplace holiday parties and other festive occasions marking the end of the old and the beginning of the new, this season has normally been a boon for foodservice providers and for the catering industry. The advent of COVID-19, however, has put a damper on the festivities and a new spin on what is considered ‘normal.’ From social distancing protocols and limited guest numbers at live events to virtual gatherings where get-togethers take place online only, you may think a caterer’s job is a thing of the past.
There is good news on the menu, however, for professional catering companies, party organizers, and event planners! Due to the coronavirus, the takeout/ordering-in paradigm is now in full bloom. The public is starting to gather again, albeit in small groups, and they are willing to pay top dollar for their favorite catered holiday meals and desserts.
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