In July of 2023, the Hashtag #littletreat reached 30 million views on TikTok. This phrase referenced a TikTok trend where influencers were highlighting the small ways they indulged — a $6 latte to get you through the early morning commute, splurging on an artisanal cookie after a long meeting, or treating yourself to a late-afternoon ice cream. “Something to get you through the day,” “You deserve it,” and “self care” are common captions to these videos.
Little Treat Culture, which grew into a trend on TikTok is moving from the social media world into the culinary-sphere. Whole Foods listed “Little Luxuries” as an expected 2024 food trend. But what does a “Little Luxury” mean and how can food establishments capitalize on this trend?
Continue reading How to Put Little Treat Culture and Self Care on the Menu