Snacks Take The Food Industry by a Storm

Last updated on September 17th, 2019

Update your menu to cash in on the booming snack and all-day breakfast food market

If you’re wondering what’s new in U.S. foodservice these days and what popular items are filling consumers’ plates – well, you can start by putting the plates aside because it’s snack time, America!

Indeed, snacks have become one of the largest and fastest growing segments in the food-and-beverage biz with no signs of slowing down anytime soon. Replacing traditional meals are small grab-n’-go items, portable cups and bowls, single serving-size eats and treats, and miniature – well – just about everything.

And there’s more. The estimated $100 billion-plus snack market is anything but conventional. While the traditional fanfare is still holding its own (think potato chips, pretzels, nuts, and popcorn), the once narrowly defined market has expanded to include the likes of microwaveable soup cups, fruit kabobs, yogurt parfait cups, cut veggies, smoothies, and pancakes on a stick as consumers reach for small snacks that offer big taste and anything that can be marketed as portable. The largest percentage of snackers are Millennials at 66%, with Gen Z and Gen Xers close behind. However, since all age groups and demographics enjoy snacking, a plethora of service opportunities are now available to providers.

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