In 2018, celebrity and influencer Kim Kardashian tweeted out to her tens of million followers, “Obsessed with Dunkaroos. Please come back!” Apparently her followers agreed, because the tweet garnered 55 thousand likes. The story of the Dunkaroos resurgence over the next few years following that tweet showcases the power of nostalgia and foreshadows 2023’s predicted trends.
Dunkaroos Make a Comeback
If you are a 90’s kid, you probably remember the taste and experience of Dunkaroos. Maybe you even feel the same way as Kim Kardashian about this nostalgic, sweet snack. The original Dunkaroos hit the market in 1988. Michael Bierbach, the associate marketing manager at General Mills explained the product’s popularity as an “excuse to eat frosting straight….” Dunkaroos were sold in a small plastic tub which had kangaroo shaped cookies on one side, and sweet, decadent frosting on the other side. In the 90’s and early 2000’s they flew off the shelves of grocery stores, and elementary school cafeterias were rife with undercover dealings in dunkaroos. They were basically what the cool kids had.
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