Attention all foodservice providers: Did you know that over 53% of baby boomers plan to significantly reduce their sugar intake this year and are committed to selecting products and menu items with no sugar added? Moreover, did you know that baby boomers have more purchasing power than any other age group in the U.S.? The demographic (aka “the 50-plus crowd”, born 1946-1964) also eats out more and travels more than any other generation.
This may surprise you, given that the millennial population has captured much of the limelight in recent food industry news. However, while the latter are considered the industry’s future big spenders, it is baby boomers who still constitute the largest group of buyers – and when it comes to food choices, health concerns are a major factor in their decisions. Specifically, according to C+R Research and nationwide surveys, baby boomers are most likely to “respond positively to health related products” and especially prefer foods that are free from sugar, fat, and sodium.