What’s New in Food Trucks

New in food truck trends

If you work in foodservice and thought food trucks were a thing of the past or a fading trend… think again! Not only is the food truck industry still booming, but according to some experts, it is growing faster than traditional restaurants. From entrepreneurs to seasoned restauranteurs, food business owners continue to use mobile truck services to expand their businesses.

Upscale Food Truck Offerings on the Rise

While traditional fanfare is still on the menu (think sandwiches, salads, pizza and fast food), rising in the popularity charts are upscale food trucks featuring gourmet burgers, seafood, sushi, and even all-lobster menus. And while yesterday’s mobile beverage offerings treated customers to freshly squeezed juices, smoothies, tea, coffee, and fruit salads, making the rounds today are cocktail bars, appearing at classy shindigs in posh vehicles such as limousines and one-of-a-kind vintage cars. These bars-on-wheels are in demand at weddings, rehearsal dinners, graduations, birthday parties, corporate events, fundraisers, and more.

The win-win business paradigm is hard to beat, catering to demand and pleasing customers’ palates while serving as an exciting talking point that garners attention and valuable marketing points for restaurant owners.

Dessert Trucks Take Decadence to the Streets

If you have ever dreamed of starting a bakery business or of offering consumers new ways to satisfy their sweet tooth, dessert food trucks may be right up your alley. One of the hottest trends in the ‘biz, mobile bakeries are proliferating, providing melt-in-your-mouth offerings that range from ice cream, cupcakes, cookies, and cakes to crepes, pancakes, waffles, scones, beignets, brownies, cheesecakes, tarts, pies, donuts, and other to-die-for delights.

Continue reading What’s New in Food Trucks

How To Tailor Your Food Truck Service To Cater A Variety of Wedding Styles

Wedding food trucks offer exciting options - way beyond the traditional.

How to Cater a Food Truck Wedding

Food truck wedding catering is all the rage, presenting a lucrative business opportunity for caterers and catering services who know the how’s, what’s, and where’s of the biz and how to sell it. With a growing number of brides and grooms seeking fresh options on their big day that go beyond tradition and that create an unforgettable experience for their guests, food truck wedding catering has become a modern-day phenomenon with no signs of slowing down anytime soon.

Remain Competitive with Your Food Truck

If you have decided to branch into this line of business, you will be competing in what is now a highly sought-after food industry service. To help you stand out from the crowd and gain an edge over the competition, it will be critical to know how to showcase your wedding food truck and what it offers. This guide for foodservice professionals will do just that, providing you with key selling points to present to customers who approach you to plan and host their upcoming nuptials.

Using Food Trucks to Help Tie the Knot

There are multiple reasons why food truck wedding catering is trending strong. Some factors contributing to its popularity include the ability to be mobile, the flexible and customizable menu selection, the relatively cheap price, and the allure of a ‘gourmet meal on wheels.’ Couples wishing to express their individuality or to be creative with their wedding day menus are likewise drawn to this novel alternative to traditional catering.

Continue reading How To Tailor Your Food Truck Service To Cater A Variety of Wedding Styles