Last updated on February 18th, 2020
The soaring popularity of non-alcoholic drinks continues to revolutionize the brewery world as industry titans, esteemed bars, and well-respected bartenders board the booze-free train. Various formulations of the newcomers include terms such as mocktails, faux spirits, alt-gin, and zero-proof drinks and beverages. Yet while the cocktails might be ‘mock,’ they are bringing in real bucks – and big bucks to boot.
The non-alcoholic (NA) beer industry, in particular, has proliferated with sales expected to surpass $25 billion by 2024, according to research firm Global Market Insights. The year 2019 also witnessed the astronomical rise to success of the first non-alcoholic gin and whisky products from company Ritual Zero Proof. Its six-month startup inventory sold out in a mere six weeks, necessitating a 400% increase in production to meet demand. The company’s success has since garnered the attention of Diaego, the industry giant whose brands include Smirnoff, Crown Royal, Johnnie Walker, and Don Julio. It now has a small ownership stake and major cash investment in the company, enabling Ritual to expand significantly.
And it’s not just non-alcoholic drinks which are experiencing an upheaval: sober bars, an oxymoron within itself, are popping up nationwide, along with the newly-coined term “sober curious population.” This refers to the growing population who are decreasing or altogether ceasing their alcohol intake and questioning everything about their relationship with alcohol and the societal pressures that have always caused them to consume alcohol.
The bottom line? If you own a bar, or if your restaurant or catering service provides alcohol, your business can no longer afford not to sell mock drinks and zero-proof beverages.
Continue reading Non-Alcoholic Drinks Revolution and Evolution
Last updated on February 17th, 2020
If you operate a foodservice, and especially if you work in the beverage industry, you probably have already donned your chefs’ hats and are brainstorming ways to add energy drinks to your beverage menus. Of course, you could simply sell some of the leading energy drink brands, but that would be dabbling in an already saturated playing field with little or no room for growth. On the other hand, if you learn all there is to know about energy drinks, including their pros and cons, you could create your own signature varieties, stand out from the competitive pack, and give both your customers and your restaurant business an energy-bursting boost.
Energy Drink Market Quick Facts
So what do we know about the energy drinks market? Here are some quick facts:
- Great news for energy drinks! For the period 2019-2024, the global market is forecast to grow with a CAGR of 7.1% (and this despite increasing regulatory and health challenges)
- Energy drinks are typically non-alcoholic beverages that contain caffeine, sugar, taurine, B vitamins, glucuronolactone, herbal extracts (i.e. ginseng, guarana), and amino acids. Marketed as fatigue-fighters and refreshers that improve physical and mental performance, they are available as drinks, shots, and mixers
- One of the fastest growing segments in the beverage sphere, energy drinks are outselling soft drinks, sports drinks, fruit and vegetable juices, bottled water, and ready-to-drink tea/coffee
- Leading the industry are company giants Red Bull, Monster, and Rockstar
- The major consumers of energy drinks are millennials (aged 18-35)
- The booming sales figures are attributed to: increasing consumer focus on fitness and health; demand for quick, easily available sources of energy that accommodate increasingly busy lifestyles; aggressive marketing campaigns (including sports team and celebrity endorsements); positive effects reported by consumers of increased alertness, better performance, elevated mood, and enhanced memory
Continue reading How Your Foodservice Can Tap into the Energy Drink Market
Last updated on September 13th, 2017
Do Proper Wine Glasses Really Matter
Most wine aficionados will tell you that the glassware we drink our wine from is almost as important as the wine we put into it. The wine glass you use – its shape, material and size, – will have a considerable impact on your wine-drinking experience. So if you are the average wine drinker looking to stock your liquor cabinet with wine glasses for the reds, whites, and bubblies that you drink regularly, you will want a supply of glasses to fit those types of wines. . So, let’s explore how choosing the right wine glass can enhance your wine-drinking experience.
Continue reading How the Right Wine Glass Can Enhance Your Wine Tasting Experience