Catering Clients Crave Color
For many reasons, color is a caterer’s best friend. Colorful décor and multi-hued accessories can create a festive atmosphere that boosts enthusiasm levels even before the food arrives. Color energizes the senses and puts people in the right mood for a party. When the food comes out and it is colorful and attractive, well, you’ve captured the attention and triggered the excitement of everyone present and, after all, that’s the goal of every successful caterer.
Colorful Food Takes on New Meaning
As recently as a few years ago, rainbow food was all about health and nutrition; only recently, did “rainbows” and “unicorns” begin to mean Instagram-friendly foods that look great through the camera’s lens. Regardless of why you’re serving colorful foods, however, it looks fabulous and is attractive and appetite-whetting.
Healthy-eating advocates often tell people to “eat the rainbow.” It’s a simple way of reminding people that a variety of fruits and vegetables in one’s daily diet will afford all the vitamins and minerals people need. The concept of eating the rainbow was particularly popular a few years ago – but the legitimacy of the idea hasn’t waned since then – when dietitians, doctors, and other health advisors used the phrase to get people—especially children—to incorporate more fruits and vegetables into their diets. It’s a nice catchphrase, but behind the Madison Avenue advertising lies the science that explains why a colorful variety of fruits and vegetables can be both pleasing to the eye and good for your health.
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