In July of 2023, the Hashtag #littletreat reached 30 million views on TikTok. This phrase referenced a TikTok trend where influencers were highlighting the small ways they indulged — a $6 latte to get you through the early morning commute, splurging on an artisanal cookie after a long meeting, or treating yourself to a late-afternoon ice cream. “Something to get you through the day,” “You deserve it,” and “self care” are common captions to these videos.
Little Treat Culture, which grew into a trend on TikTok is moving from the social media world into the culinary-sphere. Whole Foods listed “Little Luxuries” as an expected 2024 food trend. But what does a “Little Luxury” mean and how can food establishments capitalize on this trend?
Continue reading How to Put Little Treat Culture and Self Care on the Menu





The National Restaurant Association’s (NRA) “What’s Hot: 2016 Culinary Forecast” included not one, not two, but three ethnic cuisine-related trends in its Top 20 roundup.