Building a Great Seasonal Menu
There are a few reasons that, every once in a while, caterers must change their menus. Although it’s fine to keep the tried-and-true favorites – your signature dishes and the all-time crowd pleasers – the trick to being a popular caterer is to know how to go with the flow, how to stay ahead of the trends and, perhaps most importantly, how to create menus that are seasonal and timely.
Why Go Seasonal
Although it may be easier for caterers and restauranteurs to fall back on their greatest hits, a seasonal menu shows clients that you care about offering a special dining experience. Surveys have shown that this approach will boost business and have a positive impact on your bottom line – for several reasons. First, seasonal foods are usually less expensive than out-of-season fruits because of their abundance. Second, using seasonal ingredients can be a money-saving proposition; this is because using out-of-season fruits and vegetables leads to waste, as the lack of freshness of out-of-season ingredients increases the chance of decay, decomposition, and unusable products.