Hop Aboard the Experiential Catering Train
In today’s modern world of catering, it’s a mad race to find the one (or two or three) original approaches that will put you ahead of the pack. In this age of constant change, it is less about the food and drink that you serve and more about latching onto the latest trends or – better yet – predicting what the next great trend will be. With that in mind, you should be keeping an eye on the steady rise of the experiential catering trend. Because, in addition to serving your guests the finest culinary options, you now have to incorporate them into an overall experience that will leave a lasting impression on everyone present.
The Experience is Everything
Driven by a sense of exploration, or perhaps a dire fear of missing out, Americans today are always on the lookout for new experiences. Restaurants are offering novel, fun and memorable meals through pop-up venues and entertainment-themed locales. At the same time, while restaurants are offering unique experiences through their food and beverage options, venues that typically place experience over food and drink, such as sporting events and music festivals, are upgrading their menus to complement the experience. In other words, the experiential dining trend is on the rise and caterers have to join the fray or be left behind.
Continue reading Use These Experiential Catering Ideas to Create a Memorable Event