Five Key Ways to Market Your Catering Business
Let’s start with an understatement – catering is a competitive business. In reality, it’s among the most competitive industries that one can enter. Starting a catering business means going head to head with dozens of other caterers in your area (and many who are farther afield), all of whom are trying to get a slice of the catering pie. As we’ve said before, in order to stand out from the crowd, you have to put in hours of effort not only to make your food and service rise to the top of the crowded field, but to market your business so that your name and reputation will precede you. Here, then, are some ideas that can help you sell your business in the best and most effective way possible.
1. Get Up Close and Personal
A good cater needs to be a people person, and making a personal connection is a vital way to keep your name active and well known. Networking in a hands-on way – and not only through the virtual relationships of social media – is of vital importance. The trick is to stay in touch with everyone who can help you and your business – wedding planners, managers of local country clubs, bridal-shop owners, etc. Putting yourself “out there” is an essential component of your marketing strategy in a business where shyness and reticence is a serious hindrance to success.
Continue reading Develop a Shrewd Marketing Strategy to Highlight Your Catering Company
